Seven Key Reasons Why Companies Fail To Reach Their Trade Show Exhibit Marketing Potential

1. A weak or non-existent exhibit marketing plan without stated goals and
objectives.

2. A casual attitude toward pre-show promotions. Well-designed promotions give
attendees a reason to visit your booth.

3. A fuzzy or ill-conceived exhibit identity and message.

4. An exhibit marketing message that doesn’t differentiate you from your
competitors.

5. An exhibit design that hinders effective client interaction (too noisy, too cluttered,
too casual or too formal)

6. Poor booth staff etiquette that sends the wrong message to attendees and
customers. Inappropriate etiquette is a common (and avoidable) mistake.

7. Slow, ineffective, or nonexistent post-show follow-up with potential sales leads.
There’s a reason they are called “sales leads” and not "sales."
For more information about trade show or events marketing, give us a call or send us an
email. We welcome the opportunity to assist you with your next event.