Most people still believe that going green is diametrically opposed to maximizing profits, but is that really true? It has been a common misconception in the business world that going green is costly and complicated, while in reality, study after study has proven conclusively that businesses who adopt green initiatives become more profitable and experience an increase in efficiency and productivity. Take as evidence this article from Newsweek, printed in September of 2008:
Recent studies have indicated that companies that score well on various environmental metrics also demonstrate above-average return on investment and stock performance. Other analysis done by groups such as KLD Research has drawn a connection between how capable and innovative a management team is and how Eco-friendly its business is. That makes sense. Innovative management teams are one step ahead of the competition and think strategically about the next wave. Companies such as Staples and DuPont that saw resource and regulatory issues on the horizon a few years ago are now reaping the rewards. Others, such as Google, have long understood that if they used less energy, they could satisfy both their need to do good and their desire to do well. Google has sought more efficient ways to manage the energy drain of its massive server network, and that has been one more secret of its success.
Going green does not necessarily require a huge investment either. Take this example from the same Newsweek article which details how Walmart adapted green processes out of economic necessity and subsequently reaped huge benefits in terms of public relations as well as profitability:
Consider Wal-Mart CEO Lee Scott, who has quickly turned his controversial retailer into a poster child for environmentally aware business. To maintain its razor-thin margins at a time of record oil prices, which are raising the cost of importing goods from China, Wal-Mart has radically altered how its products are made and how they're transported. One example: making detergent more concentrated, which leads Wal-Mart suppliers to use smaller plastic containers, which in turn use less petroleum to manufacture those containers, which can then be shipped with more containers in each carton, which leads to less cardboard, which makes it possible to transport more units on each ship or truck, which then reduces the amount of gas used to get those units from the factory to Wal-Mart outlets. The result: Wal-Mart maintains margins and reduces its resource consumption as well as that of its suppliers.
Even small steps can garner huge rewards and we believe our Magnetix Pop-Up Displays are a great opportunity to join the green revolution while saving your business money.