Exhibit trends for 2012
The focus is on lightweight fabric structures with audio visual lighting and green materials. but some of the fastest moving design trends are those that incorporate a way to draw traffic to their booth as a part of their strategy:
Apps: Smart exhibitors are using “smart apps” to extend the show.
Digital tablets: Are you sitting on lots of content like PDFs or videos that help describe your company’s products and services? Digital tablets are the perfect medium to relay information to attendees. Mounting your iPad into a counter can prevent anyone from walking away or losing your tablet.
E-literature: Are you trying to cut back or are flat-out tired of bringing tons of literature to the show? Create a digital resource center that clients can access after the show.